My junior year at Boston University I took a semester long interactive course called Core. Core combines the teachings of Business Analytics, Marketing, Finance, and Operations. While taking these four classes, students are put in teams of ten on the first day of the semester and this is your team until the last day of the semester. Along with your team mates you create a new business and throughout the semester create the perfect business plan.

During this semester I was responsible for leading my team of ten peers in conceiving and creating the business plan for a novel baby crib, The Comfort Sleeper. By the end of the semester we synthesized a 120-page business plan consisting of industry research, detailed financial statements, and risk analysis.

I was responsible for designing creative pieces such as product name, brand logo, video advertisement, packaging, and 6 digital content pieces.