After getting sent home due to COVID-19 during my freshman year of college, my best friend and I started our own company. Iceyewear sells high-quality sunglasses marketed to college students. After selling out of our first launch in 2020, my partner and I relaunched in April 2023.

Our most relaunch started with a complete rebranding. We hired an internal assistant creative director who helped us with our strategy.

After relaunching in April, we made over $1,000 in sales in 24 hours and sold out of 50% inventory within a week.

@iceyewear on Instagram

All photos below and on IG are taken and edited by me